The era of digitisation impacted numerous industries and marketing approaches. Digitisation in the real estate industry prompted real estate agencies to shift their marketing operations online. Over the years, people are increasingly dependent on their digital devices. Statista reports that smartphone subscriptions worldwide exceeded six billion by 2022. This number is expected to rise. For this reason, precisely, the most trending concept in marketing today is digital marketing. Real estate entrepreneurs can leverage the various social media platforms to market their homes and increase brand exposure.
However, the shift to digital marketing created a new problem. Real estate agencies and homeowners plunged into the competitive online sphere without chalking out their marketing plans. Of course, the wide variety of social media platforms ensures no shortage of means of marketing real estate. However, small firms and freelancers are tasked with growing an online audience and creating engaging, SEO-friendly content to generate high organic traffic. Marketing professionals advise real estate agencies to invest in the following strategies to revolutionise their marketing approach.
Hire Qualified Professionals
Presentation is paramount in real estate marketing. Therefore, hiring a real estate photographer is a terrific investment that ensures a stable ROI. Potential buyers browse several websites and look at thousands of houses before seeing what you have to offer. An appealing photo sets apart the house on sale from other listings. The images should relay a high-quality space, the premium professional standards agency, with minimal Photoshop editing.
Furthermore, onboarding a full-time marketing professional increases chances of success. Delegating marketing to a knowledgeable professional ensures that the work is done quickly and effectively. They can also create a real estate video marketing campaign according to your standards and actualise your vision for the project. You will also get more time to do things you are good at, such as sales, thus accelerating the agency’s growth.
Get High-Quality Video Marketing Equipment
Video is the most dominant tool in digital marketing. It effectively builds a rapport with consumers and accurately conveys the brand’s message to its target audience. Forbes explains that the listings featuring an appealing video eclipse those with static images. High-quality videos are persuasive and increase engagement time. They serve as call-to-action points directing potential buyers to the main website.
Moreover, real estate agencies should invest in high-quality recording instruments such as high-resolution cameras. Some corporations even purchase drones to display landscapes. The most recent innovation in real estate marketing is the Matterport 3D camera. This camera creates a virtual, three-dimensional dollhouse showcasing the entire property, providing buyers with a clear idea and a detailed description. It is also important to subscribe to the best real estate video editor to create high-quality videos.
Invest In Video-Walkthroughs Of Properties
Even though real estate marketing moved online, buyers and renters still insist on a visual description of the property before visiting the location and purchasing, guaranteeing safety and credibility. Static images are insufficient when showcasing a house. Videos provide more insight into the house and help buyers reach a decision faster.
Video walkthroughs are engaging content ideas that familiarise the buyers and renters with the property. Real estate professionals use professional cameras, drones, or high-resolution smartphones to shoot these videos. The main goal in video walkthroughs is to comprehensively explain the features and benefits of the property to prospective buyers. The online viewer should understand what the property looks like and what facilities are offered at the property.
Finance Social Media Marketing For A Long-Term Solution
Marketing professionals advise all brands to have an online presence. Businesses should have accounts on numerous social media platforms, including Instagram, Tiktok, YouTube, and Twitter. Numerous real estate agencies and freelancers have accounts on Tiktok and YouTube where they upload short videos and live streams giving a walkthrough. These accounts enhance brand visibility and improve consumer-brand relationships. Consumers are more likely to purchase from brands they know and trust. Brands can also collaborate with social media influencers to market their products.
Additionally, content marketing is an effective approach to increasing traffic to real estate websites. How does content marketing work? The agency identifies an official external site for marketing its content. They consistently upload relevant information on the site, including links to their websites. These links redirect readers to similar, authentic, useful content on the business’ website. Sites like Quora, LinkedIn, and Medium are beneficial in social media marketing.
Install Google Analytics To Evaluate Seo Marketing Strategies
Google Analytics is a valuable tool for real estate blogs and websites. Google offers this service to track and report website traffic. Wikipedia uncovered that Google Analytics was the most preferred web analytics service in 2019. This statistic definitively cements its relevance in online content creation and digital marketing. Real estate websites can use Google Analytics to scrutinise the amount of traffic and the success of various posts. They then include this data in their goal creation and marketing strategies.
Furthermore, SEO is essential for increasing brand awareness and building a vast online audience. The correct use of SEO leads to a higher ranking on search engines and raises the chances of going viral. SEO involves using keywords, eye-catching headlines, and informative meta descriptions. Other essential SEO practices include creating an appealing website that is easy to navigate, reducing load time and consistently generating authentic and exciting content. SEO is applicable on all social media sites.
Create A Professional Website And Blogs
Blogs may seem like traditional marketing strategies following the advent and massive success of video marketing. However, blogs are still an effective digital marketing solution. It is vital to have a professional website that communicates credibility and legitimacy to owners, buyers, and renters. Real estate entrepreneurs can hire a website developer to create a professional website.
Consumers who visit the website should have a seamless customer experience with minimal load time. A real estate website features relevant blogs, high-quality images and videos, and the agency’s contact information. The blogs should be informative pieces that educate readers on the real estate market. They can accumulate and analyse relevant data for property owners and consumers to understand the market better.
Conclusion
Real estate marketing is ever-evolving. There are new marketing strategies and external platforms to use for brand promotion. However, marketing gurus encourage real estate entrepreneurs to define their business goals and create a strategic digital marketing plan. Investing in any and every technique can take away from the primary goal and deplete funds that would have been helpful in other operations such as sales. Currently, video marketing is the backbone of the real estate marketing business. Businesses produce high-quality, appealing video content that captures the attention of prospective buyers and renters. Ultimately, real estate agencies should focus on increasing online exposure.
