With the constant development of eCommerce, most stores now equip themselves with an online platform for customers. However, a website is not enough to attract customers as most stores now all own one. PWA for Magento 2 could be the tool to bring the store closer to customers.
This post will tell you how the Progressive Web App can bring a fresh look and experience to the Magento stores.
Let’s get started!
What Can PWA For Magento 2 Bring To The Store?
Mobile-Friendly Design
The broader range of technological gadgets available on the market means people now own more than one device; focusing on either a website or an app does not seem to maximize the profit for firms. Meanwhile, most stores do not have a flexible budget to afford to develop both.
By providing separate designs for mobile and desktop, Magento PWA can save money for merchants while it still increases comfort and convenience when shopping online for purchasers.
Advanced Functions
Icon on device home screen
It is now possible to “download” the website on the device with PWA for Magento 2. It has an icon like other mobile apps.
Therefore, customers sometimes are unable to tell the differences between PWA and normal apps on their phones.
Push notification
Magento merchants can send notifications of anything new in the store. This feature helps customers keep updated with the firm, so they do not miss any events like sales promotion, the arrival of new products…
It is also a more effective means of communication between firms and buyers as the news can reach the customers who genuinely love the store’s products.
Offline Mode
Users can now access the website without an Internet connection.
Plus, it is possible to order offline. Therefore, customers do not need to refill the information if the connection is lost. This also helps avoid a decrease in online orders due to the low-quality connection. Sometimes, customers find the process of typing the personal data for the order too time-consuming, or they rethink their purchase and no longer see the need to buy that product.
The offline mode feature of Magento PWA would also make the time users spend traveling on public transport less boring.
Fast Loading speed
PWA for Magento 2 uses precaching technology.
This means the information takes time to load for the first view only. Thus, loading speed also becomes faster.
Automatic update
Users need to refresh the page, and updated features are there. Compared to the native apps that take more time and effort to update new functions, the Magento PWA proves to be more user-friendly.
How To Build PWA For Magento 2?
There are three main ways merchants can apply to integrate PWA for Magento 2 websites:
PWA Studio
Magento PWA Studio is the official tool provided by Magento. Merchants can get all the Progressive Web App’s core functions on their stores by using this tool.
However, without custom development, they will lose some core functions of the Magento platform as well as their custom functions.
Ready-Made Themes
Among available PWA development solutions, this is considered the best method, especially when merchants apply PWA themes based on Magento PWA Studio.
Those themes will follow the coding standard of Magento, so code conflicts hardly occur during the site transformation process.
In general, a good PWA theme for Magento 2 will not cost less than $500. However, this amount of investment would seem small to the online sales increase after the integration.
Extension
This method has two outstanding advantages: a fast installation process and low cost.
Other than that, there is nothing more merchants should expect from this solution. The provided PWA features have poor performance, and some are disabled.
Final Thoughts
With the development of eCommerce and Magento PWA’s excellent functions, there are no reasons to hesitate to start the integration process.
We also provide some notes for merchants to get the final PWA store that best suits their demands.
Finding a trusted Magento solution provider is the crucial step. Taking time to look through their profiles and portfolio carefully to avoid unreliable agencies.
Also, firms should have basic knowledge of PWA for Magento 2, so they know what to expect from developers.
