Here’s 5 reasons why the answer is YES!
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Super Fine-Tuned Facebook Ad’s Targeting
Facebook offers a plethora of targeting and retargeting choices so you’ll be able to show your ad’s to a narrowly defined audience. You can even target things such as the demographic, behaviours and location.
The Facebook Ad’s Manager makes it super simple to handle your social media advertising campaigns. It has easy options to help you create your advertising campaign. With a couple of clicks, you’ll be able to run ad’s across multiple channels such as Facebook, Instagram, Audience Network, and messenger.
You can insert a tracking element (called a pixel) into pages inside your web site to target your ideal customers with the product that they’re most curious about.
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A Really, Really Big Mobile Audience
Mobile traffic is super important as smartphone penetration continues to extend and 4G data networks continuously expand. Plenty of folks (including myself) break up their day by glancing at their phones for some social media time. These people are your mobile audience.
In fact, Facebook has nearly 2 billion users that access their mobile app on a daily basis, and it’s growing.
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In Depth Facebook Ad’s Analytics
Facebook additionally doesn’t skimp on analytics and reporting for ad performance. Instead of struggling to see your conversion rate and different metrics, you’ve got it laid clearly out in front of you for you to see.
Facebook Ad’s Help Grow Your Business With New Customers
When managing a Facebook page, you’ll be able to access this information through you “insights” tab. Here they’ll offer you with metrics like your weekly reach, page likes, post engagement and your best performing posts. You can also measure your page against competition to check how you match up.
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Improved Brand Awareness
Facebook users check their newsfeed multiple times per day, giving your preferred audience continual exposure to your Facebook Ad’s.
Even if they aren’t clicking through your ad’s at the start, your ad’s continuing visibility helps you build trust, and additionally creates opportunities for retargeting in the future.
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Upward Trending Click-Through Rates
Facebook Ad’s CTR is increasing steadily as Facebook improves its advertising tools and businesses learn how to use them suitably. Now there are constant enhancements on the targeting and creative end. As a result, you’ll be able to dial in to the precise audience you’re trying to reach as well as have the creative freedom of multiple ad varieties to choose from and present to the customer.
Author Bio:
Jamie Sables – Managing Director / Digital Marketing Specialist