When we talk about an example of a marketing plan, we mean an example of a digital marketing plan. Digital transformation is in full swing, and soon the term marketing plan will refer to the digital space. However, according to Fervent Events toronto, the strategic part of each marketing plan remains the same. To make a plan, you must know your job and everything that affects it.
Furthermore, the main components of the Digital Marketing Plan, are:
Marketing on social networks
Content marketing
E-mail marketing
SEO
KPI
Research
SWOT analysis
Traditional SWOT analysis can be of great help to everyone, especially for those who think they know everything that is happening and for those who are new. SWOT analysis shows a clear picture of your work, emphasizing good and bad. Also, this is the key first step of each marketing plan.
Competition analysis
In the same way you need to know your job, you also need to know your competition. Some of the questions that can lead you to the analysis of competition are:
How do they communicate with their users or the audience?
How do they communicate with each other online?
What type of product or service do you offer?
How do they promote their content? How often?
In what successful projects did they participate?
Also, find out all the basic information about the company: when it’s established, how many employees does it have, whether there are international offices, if so, where and how much?
A good competition analysis will help you get a better picture of the way they would like to go if you are a new company. Or it will show you what you can fix and give you inspiration in what way.
Buyer persona
Buyer persona is not a real person. This is the first thing that you should keep in mind when creating it. This is a detailed description of your target audience. Why is a persona buyer important for every example of a marketing plan? Because it helps you, later, to create a personalized message. Personalized marketing is a new way of marketing because it attracts new users who are directly interested in the services and products that you offer.
Buyer persona should contain information about:
His demographics
Education
Career
Habits and hobbies; including how much time they spend online
Challenges and problems
Customer Journey
We can say that customer joruney is a part of making a buyer persone, but he requires detailed information and analysis. The circle of purchase shows how the target audience behaves as they shop online and contain information on the following things:
Which device the audience uses
When they are shopping
How to use a website
When they leave the web site, without having to make a purchase.
These are just the main factors of any purchase cycle, they can be as detailed as needed. The main role of the shopping circle is to help you improve communication with your users and optimize your website.
