For any e-commerce firm to thrive in the highly competitive online market, it is necessary for them to take innovative measuresThese firms also need to understand that they are acting as an alternative to the brick-and-mortar based retail stores and need to work on the customer experience, where the physical stores stand at a benefit.
To impart an amazing customer experience to the online shoppers, the role of the website is foremostPeople who choose to buy eyeglasses online have their expectations, and an e-commerce firm should be able to cater to themBasically anyone who visits their website should leave with a memorable experience and come back again.
Here are a few tips to make your website user-friendlyThis is well-researched information that you can implement to make your presence felt in the markets.
An Attractive Homepage
Your homepage is the first place where you make contact with your potential customersAnd as rightly said, the first impression is the last impression, you have to be really good with your homepage.
You must have a unique selling proposition (USP)It’s rightful place is the homepageYou need to take it to the visitors that why they should choose you above the rest available options in the market.
The other important area that you can highlight through your homepage is your visionUsing various engaging methods such as images, animations, and videos, you can make your vision resonate with your visitors and provide the personal touch to compensate for the missing face-to-face interactions.
You should also use the homepage to display your best selling products so that the visitors get an idea of your best products, without having to move deep into your site.
Improve Your Site’s Navigation
The better your site’s navigation, the more are the chances to not only generate sales but also happy and satisfied customersIf a visitor on your site is looking for a pair of oversized reading glasses, how do you ensure that he/she gets them in real time? After all, one of the significant reasons for them to choose you over the physical stores is to save time.
Firstly, you need to display your products under well-segregated categoriesThe categories should be popular and what people generally look forFor instance, there should be a separate category for transparent frames, cat-eye frames and so on for all stylesYou also need to provide a search box at the homepageThe sort and filter features are a must have for any e-commerce site selling a range of products.
Technical Advancements
For your site to perform well and handle the traffic that it may be subjected to, it needs to be technically strongTo ensure that your site doesn’t fail on the technical front, it is highly recommended that you use a good e-commerce platformYou also need to hire skilled persons for the positions of web development and design so that they can bring good practises to the table.
You also need to work on optimising the speed of your site so that the visitors can enjoy a hassle-free experienceAs more and more people are using their mobile phones for browsing these days, it is essential that your site is mobile-friendly.